Thank You E-mails Do Make a Difference

Often I am asked whether you should send an e-mail reply that just has a simple “Thank You!.” You could say that to be a waste of time or that you are creating an unnecessary e-mail being added to a recipients inbox.

I have to wonder what type of society we live in where we have to ask if sending a Thank You e-mail is okay… If everyone were courteous and e-mails simply stating “Thank You” were coming in by the boat load, I could see where it may become an issue. But that’s just not what is happening.

In my experience, those who take the time to send a Thank You for something you’ve done on their behalf are few and far between. They also turn out to be the folks that I am able to have the most synergistic working relationship with who turn into long term partners or clients. Correlation or coincidence?

Actually, Thank Yous are downright rare. I always get a smile on my face when after doing something for a site visitor or client (even something as trivial as answering a few questions or concerns) an e-mail lands in my inbox with those 8 little letters that only took a moment to send. It’s no skin off my nose to read it and then hit delete.

So until the day comes when everyone is so polite and considerate that we are all sending Thank Yous and they become meaningless, as of today, by doing so know that you stand out from the rest who don’t feel this little courtesy matters. I know I am always more inclined to assist those who thank me over those who show no gratitude.

Thank you e-mails can also provide those who don’t know you all that well a glimpse into what it will be like to do business with you. Put a smile on someone’s face today by letting them know you appreciate their efforts on your behalf. Take a moment and thank them! They’ll be glad you did and it is just good business!

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