Signature File Graphics

A site visitor wrote about a dilemma they were experiencing that prompted this post as well as a revision of one of my articles.

Apparently an increasing number of business e-mailers are including a graphic in lieu of, or in addition to, a plain text signature file. Most likely the folks who do this do so because it adds their logo or helps to make otherwise plain old e-mails a bit more spiffy.

The problem comes in when that graphic is identified as an attachment by Outlook and handled as such. This means your spiffy logo or graphic isn’t displayed in the e-mail as you intended. It also then lands in the recipient’s attachment folder. When they go to the folder to find attachments they do want to view, they then have to weed through your numerous sig attachments. This can be frustrating and annoying to those you e-mail. Not a way to make a good impression.

So here again we have an instance of doing something in an e-mail that inevitably defeats the purpose of your e-mail. To be readable and to leave a professional impression.

Review my updated article: Signature File Dos and Dont’s