Spammy e-mails get rejected by servers, returned to senders or inadvertently deleted. But when I mention to clients that they need to implement certain details or don’t want (or need) to do certain things in their e-mail so as to avoid being misidentified as spam, they ignore my advice in lieu of doing what they want anyway. Regardless of the ramifications. All for things that have nothing to do with communicating with clarity and professionalism, in fact many times it is quite the opposite. All to often simply because they don’t want to make the minuscule effort to have all the bases covered.
When we are advised of the things we need to consider to avoid having our e-mails get blocked (and be viewed as more professional in the process), we need to embrace this information as it is not one person’s advice, idea or opinion. It is a fact that if you do spammy things, your e-mail risks being blocked by networks both public and private.
Today, I had two clients who I’ve discussed these issues with many times over the years, basically state they didn’t really care about my advice and they will “take their chances.” To risk opportunity in hopes of their competitors lacking the same level of tech savvy is simply not smart business. If they are wrong, what will happen when their competitors e-mails make it through to the intended recipients and theirs do not?
Here is an article on the topic that I posted back in May as a reminder so you can make sure you aren’t sending spamming e-mails and therefore risking lost opportunity.
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