Opt-in E-mail Best Practices

With all the spam taking over out inboxes, legit businesses are increasingly including (as they should) opt-in and double opt-in systems to ensure that those who request their newsletters or updates actually are the person behind the e-mail address.

What surprises me is how many business owners I work with want to use e-mail marketing as part of their customer management systems but how few are willing to ensure they do so properly. If you want the privilege of e-mailing those who trust you with their addresses, you’d best do it right to ensure you don’t have recipients jumping for the unsubscribe link.

I linked to a “best practices” article a couple years ago that still rings true. These are the best practices you should consider when integrating your opt-in process to ensure that you have the best chance to engage and keep an interested list of knowledge-seekers.

Even if you are already running an e-mail marketing program or newsletter, a refresher on these items won’t hurt. And, you may find you learn a new thing or two with Opt-in Email Best Practices.

HTH!

Some More Info for You:

1. Business Card = E-mail Opt In?
2. E-mail Etiquette and Failing Businesses