Subject Line Does Have a “Sweet Spot”

I’ve talked a lot about how important your Subject: field is in regard to how you are perceived, your level of professionalism and tech savvy and how your Subject: field structure and content can contribute to even if your e-mail is opened.

Have you found yourself scanning Subject: fields to determine what e-mails you open or pay attention to?

This had me wondering how long should a Subject: field be to garner the best results. In my search I found this article that had some interesting information you might find helpful: Email Analytics Reveal Sweet Spots In Subject-Line Length.

Turns out that the e-mail Subject: field has a sweet spot that is 50 characters or 80 characters — with 60-70 characters not being as effective. Go figure! Just goes to show how we are all trying to balance and determine the fine line of what works and what doesn’t when it comes to our business e-mails.

I’ve always been a firm believer that the K.I.S.S. principle applies with Subject: fields. Keep it simple; keep it accurate. I also advise clients to actively avoid hypey-sales-pitchy verbiage that can have your e-mail be viewed as spammy.

Give the full article a read and then remember, Subject: fields matter even more than we may know and that trying new things, switching around words, offers, or number of characters can actually help or hinder your results

Some More Info for You:

1. The Jury is Out Subject: Lines
2. The Subject: Field is Not for URLs
3. The Subject: Field is for the Subject!
4. Please Do Change the Subject in Your Business E-mails
5. E-mail Subject Dos and Don’ts