Are Your Business Mailings Guilty of This?

I tripped on an older article today that covered the issues I’ve thought about quite a bit lately when it comes to all the messages I willingly sign up for that land in my inbox. It’s comforting to know I am not alone about some of the things that drive me crazy about business mailings.

I’m not as mad as hell as the author of this article is, but I do wonder why these issues are still necessary to point out — they all seem like common sense things to NOT do. It is usually one or more of these things that cause me to unsubscribe sooner than later. The article was written in 2008 and it is 2011 and I still see this stuff all the time!

I guess if I were to choose one point out of all those mentioned it would be about too many mailings. E-mail me too much and not have a focused and relevant message and I jump for unsubscribe — I just don’t have the time. I’d rather not hear from you than have you e-mail me because you think you should on a specified schedule.

Check this article out and see if your business mailings are guilty of any of these mistakes. And, if you are, time for some change!

Stop the Madness — More Email Practices That Deserve To Die