May 17, 2012

Business E-mail Etiquette = $$$

Yes, you can make money by integrating business e-mail etiquette skills into your day to day activities. Many who follow my writings, know this to be true so forgive me if you feel as though I am preaching to the choir.

Today, I am specifically writing to those of you just discovering that there are considerations, information to embrace and skills you need to hone when it comes to your daily business communications. I know for a fact that there still is a healthy portion of business onliners who do not realize, do not want to embrace and disregard the importance of the issues we discuss here. That fact puzzles me because it really takes no more effort or time to integrate business e-mail best practices.

If you think about it business is all about competition. Now that e-mail has become a business staple — your e-mail is a competitive tool and one that when used properly can and will give you a competitive edge over others who are anemic in these areas or make the mistake of disregarding the importance of communicating with e-mail properly.

By communicating as an educated professional who is tech savvy enough to understand the power and proper use of the tools available to them, this increases your chance to gain more customers, solidify partnerships, grow networks, create new opportunities, make new contacts — make $$$!

If you communicate like a grade schooler, if you don’t include basic simple non time consuming courtesies in your business e-mails — what if your perceived competitors do? Yes, perceived. See, your e-mail gives the other side that may not know you very well, who may be considering if they do business with you over someone else,  a window into what it will be like to do business with you. Will your communications add clarity and efficiency to the relationship? Or will they cause more work and confusion?

Remember, people do business with people. They prefer to do business with people they like and that in some way make their life easier and that they know are reliable, knowledgeable and professional. To think you need not integrate the basics of proper e-mail habits into your business strategy is risky at best.

So why would anyone be so resistant to learning and applying the skills necessary to thrive online?

Is it because we are too busy thinking of ourselves that we forget to integrate a simple greeting and cordial closing? Are we too preoccupied with our end game that we don’t take the time to reread our e-mail to ensure the tone and formality is appropriate?  Do we think we are so smart that it isn’t necessary to check for grammar and spelling errors before clicking send? Or is it simply that we are so narcissistic that we just want to do what we want to do and we’ll send those 20M attachments without notice over the weekend because that is convenient for us — and we won’t be told otherwise?

Regardless of your reasons for ignoring, minimizing or trivializing all the things I talk about here on this Blog and on my other sites, when it comes to Business E-mail Etiquette, if you take away anything from all my ramblings, know your competitors thank you for your lack of attention to these details.

Some More Info for You:

  1. The “Need” for Business E-mail Etiquette?
  2. Business E-mail Etiquette Includes Reading?

Comments

  1. mlmagee says:

    I totally disagree with this….I am in sales and have SO many people that I email that don’t even have the professionalism to email me back…Poor business sense….I could be a customer to them too so….buck up and answer your emails or at LEAST acknowledge them and don’t waste my time

  2. Judith says:

    I think you mean you agree, not disagree! ;-)

    If one doesn’t answer their e-mails, as you claim so many do to you, that is lost opportunity (no $$$) in building relationships, networking, future business potential. And in your case — they do not respond to your e-mails, they don’t get your business.

    So to say you disagree with the point the proper business e-mail etiquette can (and will) make you money simply doesn’t make sense. Care to clarify?

    At your service,
    Judith

  3. Mahdi Schindelheim says:

    Hello Judith,

    I hope this post finds you well. Although this post was made back in 2008, I felt compelled to “speak my mind”.
    I have been in sales for 16 years and have sold to Fortune 500 as well as small business. The same rings true for email – voicemail- and live meetings …all the way back to the rotary phone … hand written letters…and the Swanson TV dinner.

    People are VERY busy! Business email – should be – succinct, and important. Or it gets deleted – it will NEVER replace “live” “look them in the eyeball” business interaction. As for the rest of it …..nobady above a managers pay grade really cares.

    Now proposals/quotes/presentations are a completely different story!

    That’s just my opinion I could be wrong.

  4. Judith says:

    Hey, Mahdi:

    You are not wrong — just like my post, your take is timeless. It all boils down to discretion in know how best to utilize the tools available to grow your business, build relationships and gain the competitive advantage. Appreciate your comments!

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