Don’t Be a Social Media Spammer!

Something I discuss quite a bit over on my consulting site is the importance of the conversation when it comes to social media networking.  First, let’s look at some definitions:

Networking: a supportive system of sharing information and services among individuals and groups having a common interest

Social: seeking or enjoying the companionship of others; friendly; sociable; gregarious

What many business owners fail to realize is that networking on FaceBook, LinkedIn and other business networking sites, is that these site are not just an venue to try and sell your wares.   At these sites, in these “networks”, people are sharing information, having discussions, asking for advice — they are having a conversation!

Social media networking is purely and solely about the conversation. Quality conversations take each participant’s time and commitment.   It is not about getting as many contacts or “friends” on your list that you do not know and then marketing to them.  They didn’t ask for your information — you are a social media spammer.  And you’ll hear about it!

Instead, you need to participate, help, share, encourage and advise and by doing so those in your network will look to you when they need your product or service.  Use the networking sites features to there full advantage to add info, note your status, provided updates.  That’s what networking is about!

In their zeal to get business, many who simply do not know any better yet, begin their sales pitchy “contributions” that do nothing but get them removed from other’s networks.  Pretty much the only time you would blatantly discuss your product or service to your network is when one of them asks their network for recommendations or you directly for more information.

Even still you don’t reply or post to the group in an overly hypey sales pitchy manner.  Instead a courteous, concise and brief reply with a link to your site is sufficient. Remember, if anyone in your network wants to know what you do, they  can visit your profile which has everything they want to know — including a link to your site.

The most ineffective thing you can do is be a social media spammer.  Concentrate on helping, mentoring and being part of the conversation — and the leads will follow.

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