Top 5 Subject: Field Mistakes

Most common Subject: field mistakes?

• Not putting anything in the Subject: field — leaving it blank. When you leave the Subject: field blank, your e-mail most likely will be misidentified as spam and sent to the recipient’s trash or junk folder. Always take the time to type a short and accurate phase descriptive of your e-mail’s content.
• Using a previous e-mail to type about something new and leaving the old unrelated Subject: in place. Doing this reflects a lack of tech savvy or extreme laziness! Add contacts to your address book so you can add them to a new e-mail with one click. If you insist on using previous e-mails — delete the unrelated Subject: and type in the new topic.
• Typing in all lower case or all caps. The Subject: field should be typed in proper case. All lower case makes you look like spammers or that you lack education. All caps looks spammy as well and infers an elevated tone. Save your emphasis for the content of your e-mail.
• Inputting a cryptic phrase that is not clear about the actual content of the e-mail. Study after study shows that folks look to the Subject: field to prioritize their e-mails and more importantly determine even if they will open the e-mail. Nothing but an honest, concise and clear Subject: field will do.
• Typing questions or your inquiry into the Subject: field and leaving the e-mail blank. This reflects the epitome of lazy! It is the Subject: field — not the “content” field. Save your questions and commentary for the body of your e-mail.

Besides how your name displays when you send e-mails, the Subject: field is the primary indicator that reflects on you, your message and even if your e-mail gets opened! Don’t underestimate the power of the Subject: field to get the message you desire to those you want to do business with, form partnerships and build long term relationships with.

Some More Info for You:

1. The Subject: Field is for the Subject!
2. Subject: Field Tips
3. The Subject: Field is Not for URLs
4. What about CAPS in the SUBJECT: Field?
5. Email Subject: Field Attention Getters