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	<title>Comments on: Addressing E-mails with &#8220;Dear Sir/Madam&#8221;</title>
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		<title>By: Judith</title>
		<link>http://www.businessemailetiquette.com/dear-sirmadam/#comment-816</link>
		<dc:creator>Judith</dc:creator>
		<pubDate>Fri, 20 Nov 2009 17:47:13 +0000</pubDate>
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		<description>Hey, Eve:

Hmmm... that&#039;s always a tough one.  How to not sound too generic while making sure you maintain the appropriate level of formality.

What I use in these instances where I know a group of whom I do not know or know their gender will be viewing my request, is  &quot;Hello&quot; or &quot;Hello All&quot;.  I cringe over the &quot;Dear Sir or Madam&quot; because the is so impersonal and what spammers and lazy inquirers use.  Plus if it is a group it would have to be Dear Sirs and Madams which really sounds off.

By sending to a group do you mean you have all the individual names and addresses?  If you do, then I would use &lt;a href=&quot;http://tinyurl.com/arhx6&quot; rel=&quot;nofollow&quot;&gt;VerticalResponse&lt;/a&gt; which will allow you to address each person individually even though it is a mass e-mail while looking like a pro for pennies on the dollar.

HTH!</description>
		<content:encoded><![CDATA[<p>Hey, Eve:</p>
<p>Hmmm&#8230; that&#8217;s always a tough one.  How to not sound too generic while making sure you maintain the appropriate level of formality.</p>
<p>What I use in these instances where I know a group of whom I do not know or know their gender will be viewing my request, is  &#8220;Hello&#8221; or &#8220;Hello All&#8221;.  I cringe over the &#8220;Dear Sir or Madam&#8221; because the is so impersonal and what spammers and lazy inquirers use.  Plus if it is a group it would have to be Dear Sirs and Madams which really sounds off.</p>
<p>By sending to a group do you mean you have all the individual names and addresses?  If you do, then I would use <a href="http://tinyurl.com/arhx6">VerticalResponse</a> which will allow you to address each person individually even though it is a mass e-mail while looking like a pro for pennies on the dollar.</p>
<p>HTH!</p>
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