Every e-mail you send is a marketing message that reflects on you and your business.  Many underestimate the power that our e-mails have to create new opportunities, build relationships and form new partnerships.  E-mail newsletters in particular are something many do not take advantage of (myself included — it’s a time thing) to accomplish these goals and when they do, in many cases they do so for all the wrong reasons and without proper focus.

I found a neat article today that you may want to stop by and take a read.  It’s call the 7 Highly Effective Habits of E-mail Marketers.  While the author is a marketing pro and lives, breaths and dies e-mail marketing with all it’s buzzwords and methodologies, I believe any business owner can benefit from some of his suggestions when it comes to using e-mail to market your business.

Enjoy!

Some More Info for You:

1. E-mail Marketing Etiquette
2. Marketing on Message Boards and Forums
3. Are Your Business Mailings Guilty of This?
4. An Attorney’s View of E-mail Etiquette
5. Says Seth: E-mail Checklist