September 2, 2010

Opt-in E-mail Best Practices

With all the spam taking over out inboxes, legit businesses are increasingly including (as they should) opt-in and double opt-in systems to ensure that those who request their newsletters or updates actually are the person behind the e-mail address. What surprises me is how many business owners I work with want to use e-mail marketing as part of … [Read more...]

Business E-mail Time Management

Responding promptly to your e-mails is simply the courteous thing to do and reflects your ability to run an efficient, reliable and service-oriented business. We are all busy and pressed for time making it necessary to prioritize how we spend our business day. There is no excuse, however, when it comes to your business e-mail to completely ignore … [Read more...]

How Long Should Busines E-mails Be?

As long as you can communicate clearly and succinctly. For most this is only a couple of paragraphs. Many times picking up the phone and discussing the issues at hand is much more efficient and effective than typing endless commentary that may not get to the heart of topic or actually create more questions than provide answers. It is a rare talented … [Read more...]

How to Write Business E-mails that Impress!

Successful business folks realize that everything that reflects on them or their business has to be positioned to impress. From your business cards (homemade with perforations or quality paper and design), to how you dress (groomed with wrinkle free clothes or clothing with stains and unkempt personal hygiene) to how you present yourself at meetings … [Read more...]

Unasked for E-mail is Spam

A site visitor was curious and pondered: I am organizing a green event in my area, which is a grass roots, environmentally minded social gathering. The whole point is to get as many people from as many different disciplines as possible together, so I want to send out an email list invitation. However, I do not personally know some of the people that … [Read more...]