September 2, 2010

Are Your Business E-mail Spammy?

Spammy e-mails get rejected by servers, returned to senders or inadvertently deleted. But when I mention to clients that they need to implement certain details or don't want (or need) to do certain things in their e-mail so as to avoid being misidentified as spam, they ignore my advice in lieu of doing what they want anyway. Regardless of the ramifications. … [Read more...]

What Does Your E-mail Address Say?

Your e-mail address is one of the first things folks see when you reply to Web site inquiries. What does your e-mail address say about you? How about: ...you are tech savvy (by "getting" that using free, throw away or personal accounts just won't do for business communications). ...you take your image seriously (by understanding that this … [Read more...]

Are You Spammy?

Many times e-mails do not get through to their intended party because they are spammy. Meaning that there are elements in the e-mail that are spam-like and typical of what spammers do when sending their unasked for junk. Many onliners and businesses alike when sending out e-mails or in-house created newsletters, neglect to take into consideration … [Read more...]

3 Rules for Posting Your Business Links

Part and parcel of online marketing is getting your business links "out there." But just as with anything, there is a right way and a wrong way. In my previous post Blog Comment Etiquette, I discuss the proper way of participating on Blogs and posting comments. Remember, online is all about participation; proper participation. For forums and … [Read more...]

Avoid Spammy E-mail Subject: Lines

If you do spammy things -- spammy as identified by software that is installed to minimize spam, adware, spyware and viruses -- your e-mail risks getting blocked and returned.  The Subject: field is just one criteria that software and networks look at to rate an e-mail's spam potential.  Not being aware of your Subject: field "spamminess" can cause … [Read more...]