Spammy e-mails get rejected by servers, returned to senders or inadvertently deleted. But when I mention to clients that they need to implement certain details or don't want (or need) to do certain things in their e-mail so as to avoid being misidentified as spam, they ignore my advice in lieu of doing what they want anyway. Regardless of the ramifications. … [Read more...]
What Does Your E-mail Address Say?
Your e-mail address is one of the first things folks see when you reply to Web site inquiries. What does your e-mail address say about you? How about: ...you are tech savvy (by "getting" that using free, throw away or personal accounts just won't do for business communications). ...you take your image seriously (by understanding that this … [Read more...]
Avoid Spammy E-mail Subject: Lines
If you do spammy things -- spammy as identified by software that is installed to minimize spam, adware, spyware and viruses -- your e-mail risks getting blocked and returned. The Subject: field is just one criteria that software and networks look at to rate an e-mail's spam potential. Not being aware of your Subject: field "spamminess" can cause … [Read more...]
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