With all the spam taking over out inboxes, legit businesses are increasingly including (as they should) opt-in and double opt-in systems to ensure that those who request their newsletters or updates actually are the person behind the e-mail address. What surprises me is how many business owners I work with want to use e-mail marketing as part of … [Read more...]
Addressing E-mails with “Dear Sir/Madam”
November 11, 2009 By 4 Comments
[ This same article brought some interesting commernts over on my General E-mail Etiquette site, NetManners.com so I thought I would post it hear as well for your consideration and comments.] When I get addressed as "Dear Sir/Madam" in any e-mail, I know the Sender is lazy. How do I know this? Because my sites are so me. With just one or two clicks … [Read more...]
Are Your Business E-mail Spammy?
November 10, 2009 By Leave a Comment
Spammy e-mails get rejected by servers, returned to senders or inadvertently deleted. But when I mention to clients that they need to implement certain details or don't want (or need) to do certain things in their e-mail so as to avoid being misidentified as spam, they ignore my advice in lieu of doing what they want anyway. Regardless of the ramifications. … [Read more...]
Do You Get E-mails that are Shooting Blanks?
August 26, 2009 By Leave a Comment
A site visitor writes: "What does it mean when someone replies to your email with a blank message (i.e., empty message box; no message text, not even your original message)?" Hmmm... could be several reasons. If the e-mail is from someone you know, they could be using formatting that you are unable to read. Having your e-mail program set to read … [Read more...]
Unrealistic Response Expectations
July 1, 2009 By Leave a Comment
In a little over a decade we can't live without our e-mail. And to think a mere 15 years ago when I was all excited about CompuServe and opened my little Internet Studio on the IL/WI border, everyone thought I was nuts! Fast forward to now and we want it now! E-mail should be in the inbox of the recipient within moments after we click the Send … [Read more...]
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