With all the spam taking over out inboxes, legit businesses are increasingly including (as they should) opt-in and double opt-in systems to ensure that those who request their newsletters or updates actually are the person behind the e-mail address. What surprises me is how many business owners I work with want to use e-mail marketing as part of … [Read more...]
Are Your Business E-mail Spammy?
November 10, 2009 By Leave a Comment
Spammy e-mails get rejected by servers, returned to senders or inadvertently deleted. But when I mention to clients that they need to implement certain details or don't want (or need) to do certain things in their e-mail so as to avoid being misidentified as spam, they ignore my advice in lieu of doing what they want anyway. Regardless of the ramifications. … [Read more...]
Adding to Your Mailing List: Ask BEFORE You Add!
July 28, 2009 By Leave a Comment
Your mailing list of e-mail addresses that you use to send mass e-mails has to be managed carefully, respectfully and with courtesy. Because you communicate briefly with a new acquaintance on a forum doesn't mean you automatically add them to your business promotional e-mail list. New contacts met at a business function are not to be automatically … [Read more...]
Unasked for E-mail is Spam
May 8, 2009 By 2 Comments
A site visitor was curious and pondered: I am organizing a green event in my area, which is a grass roots, environmentally minded social gathering. The whole point is to get as many people from as many different disciplines as possible together, so I want to send out an email list invitation. However, I do not personally know some of the people that … [Read more...]
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