I've talked a lot about how important your Subject: field is in regard to how you are perceived, your level of professionalism and tech savvy and how your Subject: field structure and content can contribute to even if your e-mail is opened. Have you found yourself scanning Subject: fields to determine what e-mails you open or pay attention … [Read more...]
Subject: Field Tips
March 16, 2010 By 2 Comments
On a regular basis those who I communicate with comment on how I use the Subject: field to help keep e-mail conversations clear and more organized for both sides. I use the Subject: field to help set the tone and to let the recipient know what to expect. I thought I would share with you how I modify the Subject: field when replying to or … [Read more...]
Please Do Change the Subject in Your Business E-mails
January 6, 2010 By Leave a Comment
We all have had e-mail discussions that go back and forth -- sometimes for many e-mails. We all have also experienced those who will then, by simply hitting Reply, begin to discuss unrelated issues. Or you've been part of these conversations where, and it does happen, you get to the point where you realize that you have veered off the original … [Read more...]
The Subject: Field is for the Subject!
September 23, 2009 By 2 Comments
Not URLs, not responses to a previous e-mail, not to send commentary -- the Subject: field is for the Subject -- everything else should be typed within the body of an e-mail. What brought this us was a kind site visitor who e-mailed me today about a person they e-mail with who puts the content of the e-mail in the Subject: field. If you open … [Read more...]
The Subject: Field is Not for URLs
August 25, 2009 By 2 Comments
It seems to be becoming more common place for e-mailers to include a URL in the Subject: field with the body of their e-mail noting what one is supposed to do with that URL. Generally, the recipient is expected to visit the URL in the Subject: field for one reason or another as stated by the Sender. The problem with this is two fold: The … [Read more...]
Subjectless Emails Land in the Trash
December 1, 2008 By Leave a Comment
For the most part, I don't open e-mails where the Subject: field is blank unless I recognize the sender. And, every day I find a handful of subjectless e-mails in my Junk/Trash folder from business contacts that I know. See, leaving the Subject: field blank makes you look spammy and generally will have your e-mail end up in my Junk or Trash … [Read more...]
The Jury is Out Subject: Lines
October 14, 2008 By Leave a Comment
If you are a subscriber or stop by on a regular basis, you know I preach about the importance of using the Subject: field properly. Not only for marketing purposes alone, but for positive perceptions and to ensure that your email even gets opened in the first place! Subject: fields need to be clear, concise and relevant to the content of your … [Read more...]
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