There is No Me in E-mail [MeMail?]

I once did a T.V. interview in regard to “MeMail.” This was a relatively new term I’ve only seen used once in awhile but it made allot of sense. MeMail is all about the sender. Their views, their photos, their discretion, their personality. In addition, the term MeMail notes factually that the majority of senders do not consider the other side. They are just thinking of “Me” and what they want to do at that moment in time when it comes to their business e-mail activities.

The issues that MeMailers don’t think about are mostly due to the fact they are not honestly aware of how their lack of knowledge can possibly affect the other side. Or how their actions (or lack thereof) may cause a negative perception.

Unfortunately, when faced with these facts, many a MeMailer I’ve run into have a visceral response to having these issues pointed out to them (the old misnomer “online is a free-for-all” I can do whatever I want). In business, this attitude can literally be the kiss of death. MeMailers simply do not care to alter what they want to do out of courtesy for the other side or to leave a positive impression.

Here are the top 5 things that can identify a chronic “MeMailer”:

1. They include signature files that have religious or political commentary without thought as to whether the recipient is of like mind. In business e-mail this could be a deal breaker.
2. They embed graphics in their e-mail that are either too large, too controversial or simply too personal. Then are upset when the same e-mails are misidentified as spam and blocked by users or networks.
3. MeMailers attach numerous large attachments to an e-mail without considering whether the recipient’s e-mail box may get filled and start bouncing other e-mails. Business MeMailers send these attachments without warning outside of business hours when the other side is not online to keep their inbox clear. The thought never crosses their mind that the other side not be there to download or even have the software to open these unannounced attachments.
4. MeMailers blurt out their demands or questions without first typing a courteous greeting. They also don’t think to add a “Thank You!” in their closing that includes their name typed properly. They certainly don’t give the best customer service impression or that they care all to much how they are perceived.
5. Spammers — large and small alike — are the biggest MeMailers of all. They cram their propaganda into your inbox or through your Web site form without consideration as to your interest or resources. Those who send any sort of commercial e-mails to those who did not specifically ask for them should be the last on your list to do business with!

Yes, you can certainly do whatever it is you want in your e-mail. But when doing so without thought or discretion as to whether the other side will appreciate your “style”, you will risk a negative perception that indicates you only think of yourself. And that, my friends, is not good business.

Are you a MeMailer?

Some More Info for You:

1. Business E-mail Attachment Reminder
2. Unannounced Business E-mail Attachments
3. Professionals E-mail Like Professionals — Always!
4. Adding to Your Mailing List: Ask BEFORE You Add!
5. Top 3 E-mail Attachment Considerations