Write E-mails to Impress!
April 14, 2008 by Judith
Filed under Business E-mail Etiquette
Successful business folks realize that everything that reflects on them or their business has to be positioned to impress. From your business cards (homemade with perforations or quality paper and design), to how you dress (groomed with wrinkle free clothes or clothing with stains and unkempt personal hygiene) to how you present yourself at meetings (alert and attentive or distracted by your “crackberry”) — all are opportunities to impress.
The same applies to your e-mail. Regardless of all the noise about e-mail being informal and this being a new age, professionalism and your command of the written word will never go out of style! Your e-mail is an opportunity to impress someone who is considering doing business with you. Your e-mail offers the opportunity of impressing someone who you may be considering doing business with to show what a good customer/client you would be.
We learned how to write in grade school and learned more as our education progressed. In this über competitive environment, it behooves each and every one of us to use the skills we learned in grade school and high school and hone them. Working to improve our writing skills, which in my experience seems to be a never ending process, is something one should embrace so that you can impress and therefore succeed.
When it comes to business, e-mail should be taken just a seriously as if you are writing on your company letterhead. Write at all times to impress!
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