I have a saying I use on occasion; “They had the personality of a 2 X 4!” Which in essence means no personality at all.
Many don’t take the time to reflect their personality and style in their emails. In business that can be the difference between someone choosing you over a perceived competitor. Now this doesn’t mean all formality goes out the door either. Business Email Basics always apply.
When emailing for business, feel free to show your personality in your writing style! How do you do that? Simple — just type as if you were face-to-face and talking with the person on the other side.
Why is personality important?
Because it lends to nurturing relationships and avoiding miscommunications. For example, I have one client that is so dry and terse in his emails. There are times where I have wondered what he is mad about. If I didn’t know him personally I may even assume him to be a jerk when he isn’t! He is the nicest guy you would want to meet.
Every time I’ve met him for a meeting, I am reminded how nice and funny he is!! You would never guess this based on his email communications.
By not reflecting his personality in his emails, I think he is missing out on folks getting to know what a neat guy he is. Some may even be put off due to his curtness.
Avoid being curt or blunt!
Short brief answers. Yes or no without further comment. Down-editing with one word replies. These are all things that can cause your emails to be viewed as terse or that you may be upset.
Take the time to type in full sentences. Make an effort to be conversational! It only takes a little effort or an additional moment or two but can have a very positive effect on those who may never meet you in person.
Remember this — people like communicating and doing business with folks they like. Feel free to type as you talk and show what a neat person you are!