Several times each day I get an inquiry through the website forms on one of my sites that clearly does not seem to be from a business professional. But it turns out they are… or they think they are? These are folks asking questions or looking for my professional assistance. Because you use a website […]
Happy New Year! New attitude? New habits? The last year brought many changes, unfortunately, when it comes to proper technology use, many still do not take their business e-mail habits and activities as seriously as they should.
December 25th became an official Federal holiday in 1870 when it was signed into law by President Ulysses S. Grant. Americans have been officially “Merry Christmasing” for 146 years. A few years ago a Rasmussen poll reflected: Rasmussen Reports national telephone survey finds that 66% of American Adults prefer Merry Christmas. Just 21% like Happy […]
I receive inquiries about the appropriateness of e-mailing other onliners about commercial ventures, new businesses or “information I know they can use.” In particular Holiday specials or promotions that folks didn’t sign up to receive. Whenever this question is asked it is because the person making the inquiry has an inkling that they shouldn’t but […]
I have a saying I use on occasion; “They had the personality of a 2 X 4!” Which in essence means no personality at all. Many don’t take the time to reflect their personality and style in their emails. In business that can be the difference between someone choosing you over a perceived competitor. Now this […]
Email marketing campaigns can be an efficient method to increase your brand’s popularity and generate more sales. Coming up with an original idea or a tempting offer are not the sole ingredients of your campaign. You must know how to put your thoughts into words efficiently. Your content should be able to engage the audience. […]