When Senders change certain verbiage within an e-mail to the color red, they are making a point — and a strong point at that! The use of red to indicate emphasis is an extra effort taken by the Sender to make sure the Recipient understands just how strongly they feel about the topic at hand. […]
The answer is a resounding “NO”! There are certain habits and skills one must acquire to succeed in business. If business success were so easy; everyone would be a tycoon, right? We are what we repeatedly do. Excellence, then, is not an act, but a habit. ~ Will Durant Business success is directly determined by […]
Several times each day I get an inquiry through the website forms on one of my sites that clearly does not seem to be from a business professional. But it turns out they are… or they think they are? These are folks asking questions or looking for my professional assistance. Because you use a website […]
Happy New Year! New attitude? New habits? The last year brought many changes, unfortunately, when it comes to proper technology use, many still do not take their business e-mail habits and activities as seriously as they should.
I have a saying I use on occasion; “They had the personality of a 2 X 4!” Which in essence means no personality at all. Many don’t take the time to reflect their personality and style in their emails. In business that can be the difference between someone choosing you over a perceived competitor. Now this […]
Email marketing campaigns can be an efficient method to increase your brand’s popularity and generate more sales. Coming up with an original idea or a tempting offer are not the sole ingredients of your campaign. You must know how to put your thoughts into words efficiently. Your content should be able to engage the audience. […]