I have a saying I use on occasion; “They had the personality of a 2 X 4!” Which in essence means no personality at all. Many don’t take the time to reflect their personality and style in their emails. In business that can be the difference between someone choosing you over a perceived competitor. Now this […]
Email marketing campaigns can be an efficient method to increase your brand’s popularity and generate more sales. Coming up with an original idea or a tempting offer are not the sole ingredients of your campaign. You must know how to put your thoughts into words efficiently. Your content should be able to engage the audience. […]
Many believe that e-mail is instantaneous. Depending on the current network status many times e-mail is pretty darned quick. But there will be times, due to network traffic or geographic issues that will cause e-mail to take longer, sometimes several hours or more to get to the other side. Regardless of how speedy that e-mail […]
There is no way around the fact that your customer’s inboxes are jammed with junk they did not ask for, do not want and inevitably do not read. Do your best to not contribute to that clutter by sending out your properly structured emails to those who you know want them and are open to your message.
Do you know when it is appropriate to use the Cc: (Courtesy Copy) option when e-mailing business associates? Is there a difference between informing and tattling? You bet! Prioritize “Need to Know” E-mail overload and lost productivity can be avoided by minimizing e-mail volume for yourself and others. Only Cc: others when it is important […]
One must take the time to choose a sign-off that is indicative of the overall tone of your e-mail. A sign-off that does not match the essence of the e-mail’s text can be perceived as being sarcastic or down right rude.
I have a bunch of websites and I do tons of writing that requires I read, reread, and read again. I can go back to things I have written some time later and find errors that I missed. Many times I’m surprised I didn’t catch them in the first place. It happens to everyone. What […]