When Senders change certain verbiage within an e-mail to the color red, they are making a point — and a strong point at that! The use of red to indicate emphasis is an extra effort taken by the Sender to make sure the Recipient understands just how strongly they feel about the topic at hand. […]
Today I have a great guest post for you from Levy Williamson a very talented up and coming author. Enjoy! Email newsletters must follow a precise protocol. It can be difficult to create a template that works, since unlike person-to-person emails, you will have to speak to a large and very diverse audience you’ve never […]
I have a saying I use on occasion; “They had the personality of a 2 X 4!” Which in essence means no personality at all. Many don’t take the time to reflect their personality and style in their emails. In business that can be the difference between someone choosing you over a perceived competitor. Now this […]
Email marketing campaigns can be an efficient method to increase your brand’s popularity and generate more sales. Coming up with an original idea or a tempting offer are not the sole ingredients of your campaign. You must know how to put your thoughts into words efficiently. Your content should be able to engage the audience. […]
One must take the time to choose a sign-off that is indicative of the overall tone of your e-mail. A sign-off that does not match the essence of the e-mail’s text can be perceived as being sarcastic or down right rude.