Ever wonder if your marketing e-mails are being misidentified as Junk?
- The top three most frequently triggered “red flags” were e-mails containing images with little to no text, a “from” name that isn’t real and messages that are 60 percent or more HTML. E-mails that have more formatting than messaging can experience delivery issues.
- Several of the triggers stem from poor HTML coding and design, and can be easily corrected to improve inbox delivery. This is why using Outlook to send, format and create the HTML is not the right course of action. Using a service like Mail Chimp, Constant Contact or Vertical Response will help to get your e-mails through because they take all these issues into consideration.
- These are messages that have been requested by recipients, and yet… still aren’t making it to the inbox. Did you know that an ISP’s delivery decisions are based on a sender’s reputation? Were you ever reported for spamming? Folks forget what they sub to all the time and erroneously report e-mails that have no value as spam. That is why it is so important to get permission to e-mail first! And be clear in the From: and Subject: fields as a reminder of their request! A combo of red flags and possible spam reports further hinders your e-mail getting through.
This trend is going to continue and increase as ISPs lock down their networks from resource hogging unasked for e-mail. The key is to ensure that your e-mails do not get sent to Junk like one of the bad guys. And the main way to accomplish that task is to rely on plain text for your day-to-day communications and use services that specialize in creating formatted e-mails using verified servers for your marketing messages.
While newsletter services are not free, they do offer the credibility and legitimacy to get into your market’s inbox while allowing you to look like a professional and trustworthy company to do business with.