Email marketing campaigns can be an efficient method to increase your brand’s popularity and generate more sales. Coming up with an original idea or a tempting offer are not the sole ingredients of your campaign. You must know how to put your thoughts into words efficiently. Your content should be able to engage the audience. To accomplish this goal, you must humanize it. Here are several suggestions to help you write human-friendly marketing emails.
Don’t Mislead the Audience
Your message has to be compelling, but this doesn’t mean luring people and creating false expectations. For a better customer experience, write straight to the point emails. Don’t divagate. Prospects need to understand what your email is about right from the first line. The ideal content is neither too plain nor too complicated, so choose a language and tone that can easily convey your intentions.
Write a Suggestive Subject Line
An attractive title is the first key to writing engaging content. However, coming up with a catchy subject line is not the sole requirement you should meet. Humanize your email with a suggestive title that is also honest. Don’t praise or exaggerate! People will figure out your intentions by the end of the email, and you don’t want to disappoint them. Besides, excessive flattery sounds fake and formal, and this is not what you aim for.
State Your Identity
If you want to humanize your campaign, you must personalize it. This means you need to attribute it to an individual. It can be you or another member of your company’s board. It doesn’t matter who will put the signature at the end of the email. What matters is to have a real person’s name at the bottom of your message. This will highlight your intention to connect with the audience and boost their trust. People have to know who reaches out to them. It will increase your chance to get a favorable reply.
Share Your Opinions
Successful email marketing campaigns aim to trigger emotions. If you want to get closer to your audience and give them food for thought, make it personal. State your own opinion. Talk about the topic you’re trying to promote from your own point of view. Don’t shy to use strong assertive verbs and personal pronouns, they will make your speech more convincing. When you share your beliefs, try to focus on the primary concerns of people. Refer to their most common needs and try to cause strong reactions.
Talk About a Personal Experience
Giving a personal example is another efficient way to show the human face of your business. Grabbing people’s attention is hard. A good story can help you capture their interest faster. So, do some brainstorming and think about a relevant experience that might be useful for your audience. Then again, try to steer clear of praises. Readers want to feel that what you are saying is true, not just a way to lure them into buying a product.
Show Them Who You Are
Show your face, literally. We usually feel the need to attribute a face to a person we don’t know yet. It’s a human reaction we can’t refrain. People are more responsive to pictures than words and showing them who you are will enhance your connection. A picture is a great aid that will leverage your marketing campaign. So, your name should be accompanied by a recent, professional photo.
Especially with today’s aggressive marketing, it’s important to try to stand out. Your picture will help you at it because it has better chances to stick in people’s memory than plain text.
Another effective strategy to engage your audience is creating a dialogue. When you craft the message, direct your attention toward your public. Try to make them participate. Include questions in your content. It’s a useful mean to show customers you care about them and focus on their needs. Questions will encourage thoughts exchange and challenge the audience.
This is the first phase of any successful marketing process: you raise a question. Then it will trigger an opinion and afterward an action. If you want prospects to take action, provoke them. Questions will humanize your email because they clearly show your interest to connect with the others.
Be Grateful and Know Your Limits
Respect and gratitude are two of the most appreciated attitudes. Take into account these two traits while you work at your email marketing content. Think about how you like to be treated. If a person is too pushy or lacks the proper manners, you might want to take a step back. Written communication causes the same reactions as direct interaction. Although you’re not facing people directly, your tone and term choices will dictate a certain approach.
Keep it humble and don’t overwhelm your audience. Insistence is annoying and can turn your endeavor into a fiasco. Gratitude, on the other hand, is a strong alley. So be mindful and show your appreciation. Your audience deserves a warm thank you just for the mere fact that they took the time to read your message. These two powerful words remind people that there is someone just like them behind that email. Be thankful, it’s a simple way to make your message more natural.
Use Post Scripts
Pay attention to how you sign off your emails. This part of the message is essential because it can reshape your entire content. You have to keep the same tone throughout the text. A friendly, colloquial text should not end too formally. Try to make the conclusion as personal as you can. It’s the last human touch you can add to your email.
A useful tip is to add a post scriptum line to your content. This will make it look natural and spontaneous. It’s an original way to conclude your message, and it will definitely draw attention. Besides, you can use this section to highlight an essential aspect of your campaign or reinforce the call to action.
If you are making plans for your next email campaign, consider these suggestions. An effective email can help you save time and resources which you would otherwise invest in strengthening your marketing strategy. It’s important to humanize your marketing content especially now that the holidays are approaching and competitors are ready to strike.
Guest post courtesy of…
Mike Jones: After working in eCommerce for 3 years, Mike Jones decided to start a new career and became a professional writer. He is a Boston University Graduate and contributing editor for ArgyllFreePress.