The answer is a resounding “NO”! There are certain habits and skills one must acquire to succeed in business. If business success were so easy; everyone would be a tycoon, right?
We are what we repeatedly do. Excellence, then, is not an act, but a habit.
~ Will Durant
Business success is directly determined by the choices, efforts, planning and the work ethic of every business owner. E-mail Etiquette is just one of the many skills and efforts that allow true business professionals to rise to the top. Without it your image and credibility are compromised.
Think about it. E-mail Etiquette takes very little effort to learn about and apply. Efforts that can make you stand out from your perceived competitors. Business is all about competition and if you are not willing to compete you’ve lost the race before the start flag has been waved.
Business E-mail Etiquette Avoids Frustration
Believe me… I get e-mailed daily by business onliners who are genuinely frustrated with associates and co-workers (about half referencing their boss or those up the ladder from them in the company’s hierarchy) who refuse to take e-mail etiquette seriously.
Even when the suggestion of e-mail etiquette is mentioned they continue on with their lack of courtesy and clarity. This is not how true professionals behave.
Is it naive or ignorant to think one can disregard established practices that reflect professionalism and credibility? Sadly, by disregarding the basics of business e-mail communications they don’t think about the possible negative ramifications.
The difference between an amateur and a professional is in their habits. An amateur has amateur habits. A professional has professional habits. We can never free ourselves from habit. But we can replace bad habits with good ones.
~ Steven Pressfield
Yes, Business Email Etiquette Applies to Business Customers too!
Customers get away with it; because the are “the customer.” But does that attitude make them a valued customer and one that their partners look forward to hearing from? Probably not.
A provider receives 2 emails from potential customers. One is in all lower case with typos and little to no formality or courtesy. The other is professional, precise and courteous.
Who do you think they’ll respond to first? Who do you think they’ll want to encourage a business relationship with?
To ignore e-mail etiquette because you don’t want to “deal with it” or think it isn’t necessary is a mistake with ramifications you’ll realize only too late. Disregarding the importance of courtesy and established guidelines will cause you to be viewed as less of an expert in your field, not the most qualified supplier, not a customer that can be profitable.
And wouldn’t that be a shame when with minimal effort and consideration this can be avoided?
E-mail etiquette has been in existence before most were even aware that e-mail existed let alone the World Wide Web. (Reference the first RFC on the subject dated October 1995!) Many business and professional courtesies much longer than that.
Don’t you think it to be poor decision making to disregard established protocols and courtesies? Of course it is.
No one should negate making the effort to acquire the necessary skills and information to participate in technology responsibly with knowledge, understanding or courtesy. More importantly if they are serious about business success. So, how successful do you want to be?
Success is the sum of small efforts, repeated day-in and day-out.
~ Robert Collier