Do not kid yourself…
We do it off-line when we meet someone new or see a person walking down the street. Perceptions are made and are a natural reaction to what we see, feel and hear.
How you communicate online has the very same impact.
Impressions are Subliminal
For example when meeting someone new or viewing passing by:
- Are they into personal hygiene?
- What language do they choose to use when they speak to you?
- Do they look you in the eyes when they speak to you?
- Did they offer a firm or timid handshake?
- Do they enunciate when they talk or are the hard to understand?
- Is their outfit appropriate for the occasion?
All of the above are things that run through our minds when we form an initial opinion/impression about another person in the off-line world.
Email is No Different
With email, most of the above is not available to use to determine what kind of person is on the other side. So instead we look at:
- What is the tone of the email?
- Did the Sender take the time to spell-check?
- Did the Sender take the time to be courteous and choose their words carefully.
- Was an effort made to be pleasant and professionally courteous?
- Did the Sender make the effort to communicate in such a way so that you know exactly what they mean?
- Did the Sender care enough to have proper sentence structure, grammar and punctuation?
We all make judgments almost every minute of every day. You can say that you don’t — but you do. How you email someone will reflect to the other side what you feel is important and your level of professionalism. Your actions or lack thereof when it comes to your business email communications can also reflect on your business image, branding and reputation. Why risk a negative impact when it can be so easily avoided?
You are how you type…