I get emails from other business onliners where the From: field is not set up properly or to its full advantage. Every day. Two this morning which prompted this post. Why is the From: field so important? From branding to perceptions, those you … [Read more...]
Seeing Red in Business E-mails
When Senders change certain verbiage within an e-mail to the color red, they are making a point -- and a strong point at that! The use of red to indicate emphasis is an extra effort taken by the Sender to make sure the Recipient understands just how … [Read more...]
How to Do Email Newsletters for Technical Business Topics
Today I have a great guest post for you from Levy Williamson a very talented up and coming author. Enjoy! Email newsletters must follow a precise protocol. It can be difficult to create a template that works, since unlike person-to-person emails, … [Read more...]
Emotional Formatting and Discretion in Business Emails
My advice is sought quite regularly about what to do about a given business email conflict, misunderstanding or situation. In every case I am provided one side of the story. We all know there are always two. In most cases the crux of concern … [Read more...]
Lower Case Preferred Over All CAPS?
A site visitor writes: I actually just wanted to make a suggestion for the folks who use caps lock because they can't use the shift key: just leave your whole message in lowercase. It may look a little "casual," but most people will still prefer it … [Read more...]