I receive inquiries about the appropriateness of e-mailing other onliners about commercial ventures, new businesses or “information I know they can use.” In particular Holiday specials or promotions that folks didn’t sign up to receive. Whenever this question is asked it is because the person making the inquiry has an inkling that they shouldn’t but […]
There is no way around the fact that your customer’s inboxes are jammed with junk they did not ask for, do not want and inevitably do not read. Do your best to not contribute to that clutter by sending out your properly structured emails to those who you know want them and are open to your message.
Every single company wants a good customer survey that will successfully help them in gaining their clients’ input and feedback. Unfortunately, not many understand the subtle nuances that can stop them from being ignored, deleted, or, worse, marked as spam. Customers tend to avoid surveys and, ironically, that often happens when they’re satisfied with your […]
This is one of the topics I get contacted about most. How the heck do you address contacts you don’t know in a business e-mail? The Simple Answer: It all depends on your relationship and if or how well you know the person. The Extended Version: If you don’t know them at all or very […]
I probably get more e-mail than most. I have numerous websites, clients and more business social profiles, to be honest, than I can handle. So, I’m pretty busy. As of late I found that I really don’t have the time, or the inclination to make the time, to respond to e-mails where the Sender clearly […]
First, let’s note the official definition of spam: Simple Definition of spam : e-mail that is not wanted : e-mail that is sent to large numbers of people and that consists mostly of advertising Full Definition of spam : unsolicited usually commercial e-mail sent to a large number of addresses Source: Merriam-Webster’s Learner’s Dictionary Okay, […]