Many think that by having all their contact's e-mail addresses displayed in the To: field (particularly folks who do not know each other) is no big deal. Even listing them all in the Cc: field is considered "proper" so that everyone knows who got a … [Read more...]
E-mail Marketing Etiquette Basics
Most sole proprietors and small business owners I work with struggle with the proper use of e-mail when it comes to business marketing. Some questions are basic etiquette and proper practices, while others many times delve into the arena of online … [Read more...]
Using Quotation Marks for Emphasis?
A site visitor writes: Is it acceptable to emphasize a point in an email with quotes? For example: The people on the Board are "elected" not appointed. Anything you can do to ensure your intent and the meaning of your comments come through as … [Read more...]
What are RRs (Return Receipt) and When to Use Them
This morning I had an e-mail from a business guy asking about how and when one should use Return Receipts (RR). His inquiry was due to one of his associates making this request with every single e-mail that they sent. Why do Return Receipts even … [Read more...]
Why You Should Down-edit Instead of Top Post in Email Responses
I was complimented twice recently about how I respond to emails. Both clients who mentioned this loved the fact that I responded point by point to their inquiries instead of just hitting reply and top posting. One commenting that they knew exactly … [Read more...]
How to Handle Errors in Business Mailings
We are only human. I've yet to run into anyone who is perfect or has never made a mistake. I make mistakes all the time... Business Mailings Require Priority Attention Like me, I bet you are on a bunch of mailing lists of companies you do … [Read more...]
Before You Click Submit…
Every contact you have using your business email address will reflect on your business. Even contacts you may not know very well or who may see you on a forum or discussion thread may be a future customer. You just never know. Webforms Count … [Read more...]
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