Email volume has been increasing exponentially due Black Friday, Small Business Saturday, Cyber Monday and “let’s have sales for the rest of the year” day(s). I don’t know about you but this year was just over the top!
Now that that initial sales push is out of the way, looking back at the past week I did notice what worked, what didn’t and how it made me react. Some of it wasn’t good.
Too many emails from the same company caused me to unsubscribe. With the volume overall, it just became too much! Now those companies have to hope that I like them enough or that they provided enough value that I’ll resubscribe at some point. I don’t think that’s a risk any business would want to take. So when it comes to promo emails — don’t be annoying!
Being my gig is as a WordPress and Business Coach, I thought I would share with you some of the tips I have discussed with clients that have to do with email, the Holidays and technology use in general.
Business Holiday Email and Technology Tips
- This time of year is hectic for many businesses. Be cognizant of that and keep your expectations realistic in regard to response time. Responses may be delayed due to work volume, vacation or out-of-office time.
- If you have any special Holiday business hours, post them on your website and send your customers an email so they are aware.
- If you are going to be out of the office, give your customers as much advance notice as possible. With that include the contact info for the person that can be contacted in your absence if the need arises.
- For clients you know are probably frazzled or busy at this time of year, send courtesy email reminders about important dates or activities to help them out.
- Sending holiday emails that are personally written by you customized to each specific person are more sincere. Only send “Happy Holidays” texts if you have approval in advance from your contacts to text them.
- Create a editorial calendar of blog posts that feature your products, services and Holiday specific tips and how tos. If your business isn’t into eCommerce create blog posts that help your customers plan for the new year ahead.
- Post a quality “Happy Holidays” graphic to all your social accounts again with a personal note of gratitude for the follows and business partnerships you’ve developed. If this is a crazy time of year for you, schedule your social posts in advance.
- “Holidize” your newsletters with holiday themes and quality graphics. Refrain from sending too many emails that, at this time of year, can become annoying just due to the vast volume of commercial emails everyone is receiving. Take the time to make yours unique, important and special. You can schedule your newsletters and notices in advance as well.
- Have an online Holiday gathering using Skype or Zoom where you can have some face-time with partners not in your geographic area. You can hang out and just chat. Not necessarily about business — a casual online gathering to network, plan for the new year or just to and get to know each other better.
- If the holidays are usually a slow period for your business use this time to get yourself organized. Review your email templates, signature files, blog and newsletter editorial calendar for the year ahead.
Organization and Personalization
We can all get out of whack during the Holidays. Happens to the best of us! However, by being organized and showing uncommon personalized courtesy during this Holiday season, you are on a solid footing for the start of the new year.