Part of running a business is building your brand. Your brand is what will be the recognizable impression of what your business offers, is about and stands for.
Branding goes far beyond just making sure that you have a cool logo. Everything you do, every decision you make will reflect on your brand. This is why it is so important to have a consistent branding presentation from your website to your social accounts.
And what is many times underestimated? Your e-mail address!
Your e-mail address will be the first impression anyone will have about you because it is the first thing they see in their inbox. When communicating on business related or professional activities, you certainly want to make the best impression possible. Including the fact that you are tech savvy!
For business communications or those related to your professional life, you need to use your own domain name e-mail address. That’s called branding and how true professionals do business.
By using your own domain name, you are also building awareness for your website with every e-mail you send!
Don’t Use Freebie E-mail Addresses for Business
Not [email protected] (shows you are most likely techno-challenged and have yet to make the jump to use technology seriously) or [email protected] Hotmail, Gmail, Yahoo and MSN addresses, while just fine for personal e-mails, all give a less than stellar impression of how seriously you take your business and your use of technology.
Why are you are building those brands and not your own?
Freebie accounts smack of a lack of tech savvy. Replying to a business inquiry with a yahoo.com account could naturally lead to potential partners and contacts wondering if you will are able to use technology efficiently. Will communicating with you be more difficult? Possibly.
Using a freebie account will make your e-mail communications unnecessarily problematic. You will need to make a concerted and consistent effort to get your freebie e-mail address white-listed by your contacts. Count on it being blocked from time to time or ending up in your recipient’s junk/spam folder.
You Are The Company You Keep
Free e-mail services are considered “throw away accounts” because they are used by spammers and then shut down. In a day when using your own company domain name (even if the domain name is simply your name) is inexpensive — about ten U.S. dollars.
Why wouldn’t you use your own domain e-mail? I’ve yet to hear a valid argument for using throw away accounts in lieu of using your own domain name.
E-mail Address Tips
Here are some tips when setting up your domain name e-mail addresses:
- Do not use [email protected] That is an e-mail address that spammers target. Think of something more creative: [email protected], [email protected], [email protected] Anything but [email protected] which will increase your spam levels exponentially!
- Having a few basic addresses in place makes sense to organize your efforts. You can then setup filters/rules in your email program to recognize these addresses and send them to their own folder when they are sent and downloaded.
- [email protected] for use on all your social accounts
- [email protected] or [email protected] for all your account receivable activities
- [email protected] or [email protected] for your partnership activities
- [email protected] for your brand and copyright protection activities
- [email protected], [email protected], [email protected] for your e-commerce activities
- All personnel should have emails in a consistent format: [email protected] or [email protected]
- Refrain from using dashes. Never use underscores.
- While you can use other characters and periods, refrain from doing so. (Reference RFC822) Sticking with an alphanumeric structure avoids any possible system problems while keeping emails easy to remember.
- Keep addresses short and sweet (applies to domain names as well). For example: [email protected] vs. [email protected]
Business Means Branding!
As with anything that has to do with the success of your business, this is only one small investment that will have a huge impact in regard to how your business is perceived. If you don’t have your own domain name yet, on my consulting site I have some Domain Tips for you to consider before you register your domain and put it to use.
To have a viable and successful business means potential customers expect you have a quality website and use technology properly. Your own domain email address in invaluable to enabling you to build trust and provide efficient customer service. Now that you know about the importance of having your own domain e-mail, what are you waiting for?
“There are things known and there are things unknown, and in between are the doors of perception.” ~ Aldous Huxley