Something I discuss quite a bit over on my consulting site is the importance of the conversation when it comes to social media networking. Let's look at some definitions: Networking: a supportive system of sharing information and services … [Read more...]
How to “Cold Call” Through Websites
I have a bunch of sites and therefore I get a lot of email through my contact forms. It is amazing to me the lack of attention to detail in many of the inquiries that I receive. Today I'll share with you the dos and don'ts of making first … [Read more...]
Nefarious Business Email Tactics
UPDATE 05.04.17: You may have experienced the latest trickery -- an invitation to view a Google Doc. A very legitimate email invites you to login at a very impressive fake Google login page and view the doc. What caught my eye was the email was … [Read more...]
CAN-SPAM and Your Business Email Marketing
CAN-SPAM is not luncheon meat. It's the law. The law that determines if you are a spammer or not. The Holidays are near as evidenced by my posting website tips to prepare for the upcoming Holidays on my consulting site. At the same time, I … [Read more...]
Dr., Mr., Ms., Mrs., First Name, Last Name
This is one of the topics I get contacted about most. How the heck do you address contacts you don't know in a business e-mail? The Simple Answer: It all depends on your relationship and if or how well you know the person. The Extended … [Read more...]
When is Spam Not Spam?
First, let's note the official definition of spam: Simple Definition of spam : e-mail that is not wanted : e-mail that is sent to large numbers of people and that consists mostly of advertising Full Definition of spam : … [Read more...]