When I get addressed as “Dear Sir/Madam” in any email, I know the Sender is lazy. How do I know this? Because my sites are so me.
With just one or two clicks you know that “Judith Kallos” is the person behind the site. I am not a Sir, nor do I really consider myself a Madam.
Lazy Email Greetings
So, if one wants to contact me with a business related email and uses this greeting, I know they are probably not too discriminating. They’ll contact anyone with their offer. They’ll do business with anyone who responds. They just want to get their message in front of whomever is behind the site.
You would think they would want to know about the person they are emailing. That’s called qualifying leads and in the process you can address the person you are emailing by name.
Nope — they don’t care about who I am. They just want to get their message, resume, sales pitch across with the least amount of effort.
What do you think that says about your offer, prospectus, business or “opportunity?” Taking a lazy spammy approach is rarely effective.
Find a Name and Use It
Then, there are those who email and address me by name. Some use Ms. Kallos or Judith — either way, I know they at least took a moment of their time to know who they are emailing and to address me by name.
Speaking for myself, I am always impressed when this extra effort is made. I also can tell you that I am more apt to read offers or requests from folks who email in that manner over the mass form spammers who just want to copy and paste and hit Send (hit Delete!).
Business is About the Little Efforts
Particularly in business, this little extra Email Etiquette effort in your business emails go a long way to impressing the other side. You relay a serious and professional impression.
What is a business person to do if they can’t find a name to specifically address their email to? If you are serious about being taken seriously, why not pick up your smartyphone and ask? Or you can email and ask who is the best person to address your inquiry to by simply greeting with a “Hello”.
Details matter when it comes to business emails of any kind. And, there are situations where email is not the best mode for first contact.
Make the extra effort to know who you are addressing and address them personally and professionally. That’s how you make first contacts that can actually produce results.