When I get addressed as “Dear Sir/Madam” in any e-mail, I know the Sender is lazy. How do I know this? Because my sites are so me. With just one or two clicks you know that “Judith Kallos” is the person behind the site. I’m not a Sir, nor do I really consider myself a Madam!
So, if one wants to contact me with a business related e-mail and uses this greeting, I know they are probably not too discriminating when it comes to those they are contacting with their offer. They’ll do business with anyone who responds and just want to get their collateral in front of whomever is behind the site.
You would think they would want to know about the person behind the site before e-mailing by making the small effort to determine my name. Nope — they don’t care about who I am — they just want to get their message, resume, sales pitch across with the least amount of effort. What do you think that says about your offer, prospectus, business or “opportunity?”
Then, there are those who e-mail and address me by name. Some use Ms. Kallos or Judith — either way, I know they took a moment of their time to know who they are e-mailing and to address me by name. Speaking for myself, I am always impressed when this extra effort is made. I also can tell you that I welcome offers or requests from folks who e-mail in that manner over the mass form spammers who just want to copy and paste and hit Send (hit Delete!).
Particularly in business, this little extra E-mail Etiquette effort goes along way to impressing the other side with the seriousness and professionalism of your request. What is a business person to do if they can’t find a name to specifically address their e-mail to? If you are serious about being taken seriously, why not pick up your smartphone and ask?
Details matter when it comes to business e-mails of any kind. And, there are situations where e-mail is not the best mode for first contact. Make the extra effort to know who you are addressing and address them personally and professionally. Now, that’s how you do business!