Has this ever happened to you? You check your email and there awaits an email with select text in caps. Then, parts of the text are actually changed to the color red! What are they so upset about? What did I do, didn't do, say, didn't say? … [Read more...]
Email From: Field Display Matters!
I get emails from other business onliners where the From: field is not set up properly or to its full advantage. Every day. Two this morning which prompted this post. Why is the From: field so important? From branding to perceptions, those you … [Read more...]
Seeing Red in Business E-mails
When Senders change certain verbiage within an e-mail to the color red, they are making a point -- and a strong point at that! The use of red to indicate emphasis is an extra effort taken by the Sender to make sure the Recipient understands just how … [Read more...]
How to Do Email Newsletters for Technical Business Topics
Today I have a great guest post for you from Levy Williamson a very talented up and coming author. Enjoy! Email newsletters must follow a precise protocol. It can be difficult to create a template that works, since unlike person-to-person emails, … [Read more...]
Emotional Formatting and Discretion in Business E-mails
My advice is sought quite regularly about what to do about a given business e-mail conflict, misunderstanding or situation. In every case I am provided one side of the story. We all know there are always two. In most cases the crux of concern … [Read more...]
For Business E-mail, Choose Words not Formatting
I received an e-mail today stating I am nit picky and that typing in caps or using formatting just isn't a "big deal." I do not state anywhere that doing so is a big deal. What I explain is that it is the source of many a misunderstanding because … [Read more...]
Lower Case Preferred Over All CAPS?
A site visitor writes: I actually just wanted to make a suggestion for the folks who use caps lock because they can't use the shift key: just leave your whole message in lowercase. It may look a little "casual," but most people will still prefer it … [Read more...]