When Senders change certain verbiage within an e-mail to the color red, they are making a point — and a strong point at that! The use of red to indicate emphasis is an extra effort taken by the Sender to make sure the Recipient understands just how strongly they feel about the topic at hand. […]
Today I have a great guest post for you from Levy Williamson a very talented up and coming author. Enjoy! Email newsletters must follow a precise protocol. It can be difficult to create a template that works, since unlike person-to-person emails, you will have to speak to a large and very diverse audience you’ve never […]
If you are an “emotional formatter”, it will behoove you to start working on your vocabulary so you can choose the appropriate words to relay your intent or tone instead of relying on formatting to make your point.
I received an e-mail today stating I am nit picky and that typing in caps or using formatting just isn’t a “big deal.” I do not state anywhere that doing so is a big deal. What I explain is that it is the source of many a misunderstanding because senders are not making sure their […]
A site visitor writes: I actually just wanted to make a suggestion for the folks who use caps lock because they can’t use the shift key: just leave your whole message in lowercase. It may look a little “casual,” but most people will still prefer it over all caps. Just a thought. I can’t believe […]
What is the proper way to e-mail a cover letter and resume to an employer who has requested an e-mail resume? Great question and one I get asked quite often! First, include a brief and professional note with your attachment confirming their request. Dear (Miss/Mr./Mrs….): Per our conversation, please find attached…. Please do not hesitate […]
Ever wonder if your marketing e-mails are being misidentified as Junk? The top three most frequently triggered “red flags” were e-mails containing images with little to no text, a “from” name that isn’t real and messages that are 60 percent or more HTML. E-mails that have more formatting than messaging can experience delivery issues. Several […]