Business Email From: Field Display Matters!
I get emails from other business onliners where the From field needs to be set up correctly or used to its full advantage. Every day. Three this morning which prompted this post.
Why is the From field so important? From branding to perceptions, those you are emailing are now scanning their inbox more than ever and making a snap decision on which email they should open.
How the From field displays, especially to new contacts,
can make or break you.
Email = Branding
Every email you send for company business makes an impression. For example, the From field can determine if a new prospect will consider you legit. Will they view you as credible or hit delete because they don’t recognize your response to something they requested?
From the start, using your domain (dot com, net, biz, etc.) email address would be best. Inexpensive and easy to set up.
There is no good reason I’ve heard of for not getting your domain and email set up and used for your day-to-day communications. Email is an integral part of your branding efforts. So don’t miss that opportunity!
Do Not Use Freebie Accounts
Refrain from using “throw-away” freebie accounts such as @yahoo, @gmail, and @hotmail for business correspondence. These are called throw-away accounts because they are free.
Spammers set up these free accounts and spam, knowing they’ll be shut down. They then simply open another account.
In addition, if someone requests information through your website, they’ll recognize a matching domain email address. So how can that potential customer recognize your response if you use a freebie address?
Formatting is Imperative
It is common to get emails from “professionals” whose names are in all small case or improperly formatted in the From field. Make sure your name is typed correctly and formally—for example, John A. Smith — not john a smith, john, or JOHN A SMITH.
How would you display your name if you typed it on company letterhead? That’s what you need to reflect in the From field.
Using your domain email address and ensuring your name displays appropriately in the From field are just the basics, folks. You help to safeguard against your emails not being recognized and taken seriously by doing so.
For the little effort involved in setting the From field up correctly, why would you do otherwise? However, don’t leave the answer to that question up to those who receive your emails, who must determine if they will open them — or not.
