Most sole proprietors and small business owners I work with struggle with the proper use of e-mail when it comes to business marketing. Some questions are basic etiquette and proper practices, while others many times delve into the arena of online … [Read more...]
What are RRs (Return Receipt) and When to Use Them
This morning I had an e-mail from a business guy asking about how and when one should use Return Receipts (RR). His inquiry was due to one of his associates making this request with every single e-mail that they sent. Why do Return Receipts even … [Read more...]
Why You Should Down-edit Instead of Top Post in Email Responses
I was complimented twice recently about how I respond to emails. Both clients who mentioned this loved the fact that I responded point by point to their inquiries instead of just hitting reply and top posting. One commenting that they knew exactly … [Read more...]
How to Handle Errors in Business Mailings
We are only human. I've yet to run into anyone who is perfect or has never made a mistake. I make mistakes all the time... Business Mailings Require Priority Attention Like me, I bet you are on a bunch of mailing lists of companies you do … [Read more...]
Before You Click Submit…
Every contact you have using your business email address will reflect on your business. Even contacts you may not know very well or who may see you on a forum or discussion thread may be a future customer. You just never know. Webforms Count … [Read more...]
Remember Courtesy When Unsubbing
As my regular readers know if you boil down email etiquette to one word, it's courtesy. Taking the time and paying attention to details so that you are doing your best to think of others -- not just yourself or what you are willing to do at any … [Read more...]
Business Email is All About the Details — and Trust
The details that create a positive business impression are so very important to those who rely on email as part of their daily business activities. The very same details that are crucial to building trust in new and ongoing business relationships. … [Read more...]
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