By taking the time to integrate basic Business Email Etiquette best practices, you stand a much better chance of building long-term profitable and mutually respectful relationships. This is because business email etiquette reflects professionalism and credibility, which is crucial to building those relationships that contribute to your success.
Let’s face it, business leaders are leaders because they know how to communicate with clarity and professionalism — and they lead by example. Think about all the successful business people you know, follow, and look up to.
Would any of those individuals cut corners in their email communications simply because they are pressed for time or having a bad day? Would they take shortcuts they know would compromise their legitimacy? Probably not…
Professionals Implement Business Email Etiquette
Would any business pros you admire send emails with typos, no greeting, or a lack of a personal touch? None that I know communicate that way. Because they know these efforts are essential to establishing and nurturing business relationships.
And building your business or personal brand.
Think about it this way. If everything were equal — who would you choose to do business with?
- Those who take their email communications skills seriously because they realize they must ensure that communicating with them is efficient and is part and parcel of their business methodology.
- Those who communicate as though they didn’t make it out of grade school in initial first contact emails?
- Or those who, once they have your business, do not feel it is important to say Hello, spell your name correctly, respond promptly, wish you a nice day, or thank you every once and awhile for your time?
To accomplish #1, you need to be consistently prompt, clear, and professional. You take nothing for granted and reply to requests point by point in a timely fashion. Add to that, you anticipate your contact’s needs and provide the information they need to assist you or to assist them.
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Be the One Folks Choose to Do Business With
If you are serious about building your business, you have to be the business that others have confidence in and trust. Therefore, it would be best if you conveyed to those business contacts that they will be able to rely on you for clear and professional email communications.
Without this approach, what kind of business can you possibly hope to build? The last thing you want is to be viewed as unreliable or unorganized.
When you recognize that business email is one of your most critical relationship-building tools, you will find it easier to build and maintain prosperous relationships for both sides. What are you waiting for?