Part of running a business is building your brand. Your brand will be the recognizable impression of what your business offers, is about, and stands for.
Branding goes far beyond just making sure that you have a cool logo. Everything you do and every decision you make will reflect on your brand. This is why it is so important to have a consistent branding presentation from your website to your social accounts.
And what are many times underestimated? First, have a domain name email address that matches your website domain. Many who have a website with a domain don’t use that domain for email. Instead, contacts and customers see a gmail.com, yahoo.com, or hotmail.com email address. Boo!
Your email address will be the first impression anyone will have about you because it is the first thing they see in their inbox. So when communicating on business-related or professional activities, you want to make the best impression possible. Including the fact that you are tech-savvy!
You need to use your domain name email address for business communications or those related to your professional life. That’s called branding and how true professionals do business.
Examples: jo**@jo**********.com or ja**@ja***************.com
Using your domain name, you also build awareness for your website with every email you send!
Don’t Use Freebie Email Addresses for Business
Not jo**********@ao*.com (shows you are most likely techno-challenged and have yet to make the jump to use technology seriously) or ja**@gm***.com. While just fine for personal communications, Hotmail, Gmail, Yahoo, and MSN addresses all give a less-than-stellar impression of how seriously you take your business and your use of technology.
Why are you building those brands and not your own?
Freebie accounts smack of a lack of tech-savvy. Replying to a business inquiry with a yahoo.com account could lead potential partners and contacts to wonder if you can use technology efficiently. Will communicating with you be more difficult? Possibly.
Using a freebie account will make your email communications unnecessarily problematic. You must make a concerted and consistent effort to get your freebie email address whitelisted by your contacts. Count on it being blocked occasionally or ending up in your recipient’s junk/spam folder.
You Are The Company You Keep
Free email services are considered “throw-away accounts” because spammers use them and then shut the account down. However, using your company domain name (even if the domain name is your name) is inexpensive — about ten U.S. dollars.
Why wouldn’t you use your domain email? I’m still waiting for a valid argument for using throw-away accounts instead of your domain name.
Email Address Tips
Here are some tips when setting up your domain name email addresses:
Business Means Branding!
As with anything that has to do with the success of your business, this is only one small investment that will significantly impact how your business is perceived. Branding is everything.
If you still need your domain name, I have some Domain Tips for you to consider before registering your domain and using it on my consulting site. Then integrate that domain email at all your contact touch-points and social accounts.
To have a viable and successful business means potential customers expect you to have a quality website and use technology appropriately. Therefore, your domain email address is invaluable for building trust and providing efficient customer service.
Now that you know the importance of having your domain email, what are you waiting for?