Business Email Etiquette = $$$

Invest in Business Email Etiquette - it will pay off!

Yes, you can increase your earning potential by incorporating business email etiquette skills into your day-to-day business communications. Proper email communications can directly contribute to your bottom line.

Just like anything related to success, business email communications require skill development. From the basics of good writing to making sure your intent and tone are clear. No one knows this stuff by osmosis, and each of us has to make the effort. Underestimating these things can be detrimental to your success.

No, you don’t just whip off your thought of the moment without thought or consideration. Nor do you send cryptic texts outside of business hours. Everything you do or don’t do in your email communications reflects on what it will be like to work with you.

There is information to absorb and habits to hone in your daily business communications, especially if you are new to the workforce, applying for jobs, or planning a startup. Your Business Email Etiquette skills can literally make you more successful and earn more money.

Your Business Email Reflects on You

And your business or career potential. There is still a portion of online companies that do not realize the importance of these issues. I see this every day. This puzzles me because it takes no more effort or time to integrate business email best practices.

If you think about it, business is all about competition. Now that email has become a business staple, your email is naturally a competitive tool. One that, when used properly, can and will give you a competitive edge. And an edge over competitors who are weak in these areas.

Pros Communicate Like Pros

All the time. Communicating as an educated professional who is tech-savvy enough to understand the power and proper use of the tools available to them increases your chances of gaining more customers, including solidifying partnerships, growing networks, creating new opportunities, making new contacts — making $$$.

Communicate like a grade-schooler by omitting basic, simple, and non-time-consuming courtesies, and you will be perceived as unpolished. What if your perceived competitors outperform you simply by employing email etiquette?

Perception Really is the Only Reality

Your email gives those who don’t know you well a window into what it will be like to do business with you. In addition, potential partners or customers who may be considering doing business with you over someone else will use your emails as a guide.

Will your communications add clarity and efficiency to the relationship? Or will they cause more work and confusion? Do you know your stuff? Or are you just winging it?

What an opportunity to impress!

Remember, people do business with people they like and trust. They prefer to do business with people who, in some way, make their life easier and who they know are reliable, knowledgeable, and professional. Failing to incorporate the fundamentals of proper email etiquette into your business strategy is what is called an unforced error.

Learning is Profitable

So why would anyone be resistant to learning and applying the skills necessary to thrive online? I’m not sure. I think learning is fun. Every time I learn something new, it makes my life easier and my business more productive.

Today’s inbox was crazy with no-netiquette inquiries. Here are a few questions I’m asking myself after reviewing:

Are you too busy thinking of what you want that you can’t include a simple greeting and a cordial closing?
Are you too preoccupied to take the time to reread your email and ensure the tone and formality are appropriate?
Do you think it’s not necessary to check for grammar and spelling errors before clicking ‘send’?
Are you reflecting that your time is more important than the people you are contacting by not reviewing the provided resources or websites first? Do we then expect our potential new business partner to reiterate what we don’t want to take the time to review?

These are little things, right? Little things that are easy to do can have a significant impact on your bottom line.

Success is Earned

Would you do business with those who communicate as above without using business email courtesies, or with those who do? You know the answer.

Be aware that your success will be hampered or enhanced based on the efforts you choose to make or not make. Success comes from knowing when to make the appropriate efforts, learn new things, implement skills, and project professionalism.

If you take away anything from this post, know that your competitors are probably grateful if you overlook these details. Don’t let your lack of Business Email Etiquette contribute to their success.