I ran across a article that reflected 60-70% of businesses do not offer any sort of email etiquette training. When I saw that, I wasn’t really surprised. No wonder so many employees, customer service reps and business owners do not integrate proper practices.
Email Etiquette is a Required Business Skill
Whether you are looking for a job or in business, on or off-line, impressions are everything. Here’s an analogy for you.
Off-line you notice what people wear, how they present themselves, the quality or lack there of in regard to their business cards. The very same applies online!
You’ve probably found yourself forming impressions on first contact. As an example, if you receive an email that is a one liners, no spell checking, no proper sentence structure or lacks basic grammar in place. What do you think? How does that reflect on that person or business? Probably not so good, right?
I’ve worked with all kinds of professionals over the past 24 years, some unfortunately assuming they are more professional than their perceptions allow. It’s not that they are uneducated or rude — they just do not realize the power of perception when it come to their online communications.
Perception is Online Reality
I see it in my daily communications. Even with folks I’ve had long term business relationships with. They can appear terse, demanding, rude, uneducated and or lazy simply because they either are not aware of or choose not to practice business email etiquette staples. Some to the point where their emails are so unprofessional that I would not consider consider doing business with them if I did not otherwise know they are smart, credible and actually very nice.
Email Etiquette is Just Smart Business
Email etiquette really isn’t brain surgery. It is simply a set of basic skills, considerations and courtesies every business, business owner and employee needs to be aware of and practice.
By building awareness and practicing these skills your business can shine and thrive both off and online.
So, why are folks so resistant to something that can do nothing but reflect positively on their business? Well, after all these years, I honestly believe it is due to underestimating the power of email in day-to-day business communications. Email is now a staple and expected communication channel. Many not being aware of the importance of email etiquette in regard to their branding efforts.
Everything you do related to your business can and will impact your branding. Written, verbal, phone, in-person communications all put on display how you run your business. How you use email is part of that process!
The point is not whether you use my products and resources; do something! At the very least, become familiar with and practice the basics yourself. Lead by example.
Sit down with those who use your business email address and go through the basics. Have a conversation about email use. Get a policy in place and let them know what you expect of them when emailing on behalf of your company.
By not using best email practices in your business communications and/or having your employees be all on the same page, you will experience lost opportunity and misunderstandings. As well as a perception of your company that may be very difficult to recover from.
I see it happen everyday — and it isn’t pretty…
There are four ways, and only four ways, in which we have contact with the world. We are evaluated and classified by these four contacts: what we do, how we look, what we say, and how we say it.
– Dale Carnegie (1888-1955) American Educator