Have you received an email with a pro-environment statement in the email’s signature file? One of my site visitors emailed about this trend stating:
I don’t appreciate preachy greenies telling me what to do.
He wondered if it is proper to add such comments or possibly bad email etiquette to include greenie sigs. He inquired how I felt about company-wide signature file statements going green.
Company Branding & Cultures
Heck, you have to be living under a rock to not know about “green” now-a-days! And it is not uncommon for brands to signal their position on this as well as other topics.
Just as with anything that has to do with business email, what you add to your signature file is a statement that may or may not resonate with readers. And reflect on your brand.
The same can be said about adding political or religious statements or commentary. You risk that those you email may not agree with you. In this case, recipients are being advised what to consider as they are reminded about the environment.
As everyone jumps on these bandwagons, many purely for appearances, be careful before you join in. While you may be thinking you are being “with it” and responsible, your customers and contacts may not see the value in being lectured.
Are you confident that the majority of those you email will agree with your position or comments directed at them on how they need to think? Miscalculate that and your business could suffer.
- “Please consider the environment before printing this email”
- “Please think & act ‘sustainable’ — print only if required.”
- “How many trees must be lost so you can print your email? Print responsibly.”
Is lecturing wise?
The above statements make the Sender feel all warm and fuzzy as though they are actually making a difference in the world by simply adding a sentence to their signature file. Unless you are an energy company or in some way related to serious green efforts, know the only difference you may make is a less than favorable one.
As one reader emailed,
… to assume that I do not observe eco friendly practices in my office is just ignorant. Who isn’t at least partially green now-a-days?
Since every inquirer asked how I feel, personally, I really don’t give those sigs much thought. But to dig deeper, I don’t appreciate being lectured to as though I need to be told how to do things correctly. By someone who doesn’t know what I do or don’t do on any given topic.
For me it is more about them than me. And, this applies to any issue that has nothing to do with the business at hand that is evangelized in a business email signature file.
To Print or Not To Print
I don’t print emails. But if I feel the need to, that statement isn’t going to stop me.
This makes me wonder why the other side assumes I need to be reminded about how to think and act when it comes to printing emails? As a matter of fact, I don’t even remember the last time I printed an email!
What do you think about eco-sigs in business emails? Have you been on the receiving end of an eco-sig? Let me know what you thought about it.
Does your company feel the need to remind customers and contacts to think before printing? Do you use an eco-sig and what has been the reaction? Share, please…