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10 Business Email Subject: Field Tips

Tips for your Business Email's Subject Field

Many in the business world underestimate the email Subject field. With email being relied on more than ever, your Subject field is even more critical for the clarity and organization of your email communications.

This field can impact how you are perceived, even if the recipient will open your email. It can also affect responses and the ability for all to be efficient.

Subject: fields need to be clear, concise, and relevant to the content of your email so it doesn’t get lost in the shuffle. Proper word capitalization matters too (not all small cases or all caps) and lends to your credibility.

Furthermore, most people glance to determine if they will open or read an email. So, it is at that glance that you have the opportunity to grab their attention.

Subject: Dos and Don’ts

  1. Do be sure to include a brief, concise, and accurate phrase describing your email content.
  2. Don’t use a previous email; hit reply and start typing about an unrelated topic. If it is a new topic, start a new email.
  3. Do be sure to type with proper capitalization and sentence structure; otherwise, you may be mistaken for a spammer.
  4. Don’t type your Subject: field in all lowercase or all caps.
  5. Do make sure that you think about the tone your chosen Subject will convey. This is very important when framing your email content.
  6. Don’t use the Subject: field to ask questions or contain the entire email content. Doing so is lazy, and blank emails risk being misidentified as spam.
  7. Do change the Subject: field when necessary to reflect a change in focus of an ongoing email conversation.
  8. Don’t assume that a new contact will recognize your email address. Use the Subject: field to remind them why you are emailing, such as “Your Request for Widget Specs.”
  9. Do use proper grammar and check for misspellings.
  10. Don’t use multiple exclamation points or question marks to emphasize your message. This is not necessary in professional email communications.

Business Email Subject: Fields Matter

I see Subject: fields daily that make me think twice before opening an email. If I have to think twice, I had better recognize the Sender: field, or the email will likely go straight to Trash. And that’s just for my day-to-day communications.

A recent study showed that what works for some doesn’t work for others. For example, while under 60 characters makes your email more “openable,” 72 characters or more, the study found, makes your email more relevant.

Rather than becoming obsessive about counting characters, for mail blasts, you need to measure conversions, what message works best for your specific market, and what Subject entices more views and, hopefully, more click-throughs.

The bottom line is determining what works for you with your specific market to accomplish your goals. Then, test, test, test, and then test some more.

So, as you can see from the tips above, that little Subject field is an essential part of your email that will help you communicate efficiently and clearly.

Keep your Subject field relevant and pithy!

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