Many in the business world underestimate the email Subject: field. With email being relied on more than ever — your Subject: field is even more important. For clarity in, and organization of, your email communications.
This one field can impact how you are perceived and even if the recipient will open your email. It can also impact responses and ability for all to be efficient.
Here are 10 off the top of my head…
Subject: Dos and Don’ts
- Do be sure to include a brief, concise and accurate phrase describing your email content.
- Don’t use a previous email, hit reply, and start typing about a totally unrelated topic. If it is a new topic; start a new email.
- Do be sure to type with proper capitalization and sentence structure, otherwise you may be mistaken for a spammer.
- Don’t type your Subject: field in all lower case or all caps.
- Do make sure that you think about the tone your chosen Subject: will relay — very important in framing your email content.
- Don’t use the Subject: field to ask a question or contain the entire email content. Doing so is lazy and blank emails risk being misidentified as spam.
- Do change the Subject: field when necessary to reflect a change in focus of an ongoing email conversation.
- Don’t assume that a new contact will recognize your email address. Use the Subject: field as an opportunity to remind them why you are emailing. Such as: “Your Request for Widget Specs.”
- Do use proper grammar and check for misspellings.
- Don’t use multiple exclamation points or questions marks for added emphasis. Not necessary in professional email communications.
So as you can see by the above; that little Subject: field is an important part of your email that will help you to communicate efficiently and with clarity.
Do you have any dos or don’ts to add to the list?