Who knew that you could make mistakes with the use of the Subject: field, right? But if you think about it every little effort your make, or don’t make, will enhance or detrack from your business communications.
Common Subject Field Mistakes
- Leaving the Subject field blank.
When you leave the Subject: field blank, you in crease the risk of your email being misidentified as spam. It could then land in the recipient’s trash or junk folder. Always take the time to type a short, concise and accurate descriptive of your email’s content.
- Using a previous email to type about something new and keeping the old unrelated Subject: in place.
This approach reflects a lack of tech savvy or extreme laziness. It also makes communicating with you more difficult for those who organize their emails by Subject fields. Add contacts to your address book so you can add them to a new email with just one click. If you insist on using previous emails, then delete the unrelated Subject: and update the Subject: field to be relevant to your current message.
- Typing in all lower case or all caps.
The Subject field should be typed in proper case. I know, I can’t believe I’m still typing about case after all these years. But I still see this almost every day. All lower case makes you look like spammers or that you lack an education. All caps looks spammy as well and infers an elevated tone.
- Typing a cryptic phrase that is not clear about the actual content of the email.
Study after study shows that folks look to the Subject field to prioritize their emails. More importantly determine even if they will open the email. Nothing but an honest, concise and clear Subject: field will do.
- Typing questions or your inquiry into the Subject field and leaving the email blank.
Blank emails are also many times identified as spam. Are you the really that lazy that you can’t type an email? It is the Subject field — not the “content” field. Save your questions and commentary for the body of your email.
Your Subject is the Window to Your Email
Besides how your name displays when you send emails, the Subject field is the primary indicator that reflects on you, your message and even if your email gets opened.
Don’t underestimate the power of the Subject field to get the message you desire to those you want to do business with, form partnerships and build long term relationships with.