Most common Subject: field mistakes?
Are you guilty of making these faux pas?
- Not putting anything in the Subject: field — leaving it blank.
When you leave the Subject: field blank, you in crease the risk of your e-mail being misidentified as spam and sent to the recipient’s trash or junk folder. Always take the time to type a short, concise and accurate descriptive of your e-mail’s content.
- Using a previous e-mail to type about something new and leaving the old unrelated Subject: in place.
Doing this reflects a lack of tech savvy or extreme laziness! Not to mention is makes communicating with you more difficult for those who organize their e-mails by Subject fields. Add contacts to your address book so you can add them to a new e-mail with just one click. If you insist on using previous e-mails — delete the unrelated Subject: and update the Subject: field to be relevant to your message.
- Typing in all lower case or all caps.
The Subject: field should be typed in proper case. I know, I can’t believe I’m still typing about case after all these years — but I still see this almost every day! All lower case makes you look like spammers or that you lack an education. All caps looks spammy as well and infers an elevated tone. Save your emphasis for the content of your e-mail.
- Inputting a cryptic phrase that is not clear about the actual content of the e-mail.
Study after study shows that folks look to the Subject: field to prioritize their e-mails and more importantly determine even if they will open the e-mail. Nothing but an honest, concise and clear Subject: field will do.
- Typing questions or your inquiry into the Subject: field and leaving the e-mail blank.
Blank e-mails are also many times identified as spam. Are you the epitome of lazy that you can’t type an e-mail? It is the Subject: field — not the “content” field. Save your questions and commentary for the body of your e-mail.
Besides how your name displays when you send e-mails, the Subject: field is the primary indicator that reflects on you, your message and even if your e-mail gets opened! Don’t underestimate the power of the Subject: field to get the message you desire to those you want to do business with, form partnerships and build long term relationships with.