Don't Resist Business Email Etiquette

Why Resist What Can Help You Succeed?

A portion of business onliners still resist the concept of Email Etiquette. I receive emails reflecting this through my various sites. After decades of writing about the topic; I just shake my head.

I also receive emails from frustrated coworkers and even bosses who are frustrated as well. How they can get others they communicate with on the Email Etiquette bandwagon.

For bosses and coworkers this is easily solved with an Email Policy. Getting a policy in place sets standards, guidelines and expectations when using company email.

Rules and Regulations

Recently I received an email that insinuated that I am sitting here just coming up with “rules and regulations” out of thin air. Why make things more difficult when “technology isn’t already difficult enough.”?

Well, technology is what it is. It isn’t going to change to your definition of easy. So you had better embrace the information you need to thrive online.

I prefer to think of Email Etiquette as skill building not “rules and regulations”. In business, skill building is what clearly separates the pros from the wannabes.

With business email in particular, the perception of your business and brand via your email activities is invaluable. You would think that every business onliner would scramble to acquire these skills and make them habit.

Email is NOT All About You

We live in a culture that is so busy thinking “all about me” that we don’t stop to think of courtesies or considerations for others. Doing business online, successfully, requires a whole bunch of knowledge and skills.

Pick and choose those skills at your peril. To do so will minimize your potential.

So what exactly is “etiquette”?

et-i-quette noun

  1. conventional requirements as to social behavior; proprieties of conduct as established in any class or community or for any occasion.
  2. a prescribed or accepted code of usage in matters of ceremony, as at a court or in official or other formal observances.
  3. the code of ethical behavior regarding professional practice or action among the members of a profession in their dealings with each other.

Call it online etiquette, netiquette (Network Etiquette), email etiquette — or rules and regulations. To be successful online requires you understand the technology in which you are participating.

To succeed, you apply the necessary skills and knowledge to use technology properly. That’s called a competitive advantage.

Those who think Email Etiquette can be disregarded, ignored or trivialized are doing themselves a disservice. You can bet that their competitors are thankful for their lack of understanding and efforts when it comes to their email communications.

Brush Up and Stand Out!

For those still on the fence or if you want to take a refresher — here are a couple resources to get you on back on track!

To your success!

Care to share?