Today’s Tip is a Short and Sweet Reminder!
In the last several weeks, I’ve received emails asking what is meant when an email is received with only certain text purposely changed to red.
How mad are they? Why use red? How should I react?
Red is a known aggressive color. The term “seeing red” means that someone is mad or so upset that they are seeing red. Not too much is different online when it comes to communicating with the written word.
What would it mean if on your business letterhead you changed only certain words or sentences to red?
It would mean you are making a strong point! It would mean you are adding a robust emphasis to those particular terms or sentences. Same goes for e-mail.
Do Not Leave Emphasis Up for Grabs!
When you use red, you leave that level of emphasis up to the person on the other side. They get to decide the level of emphasis you may have meant. Why would you take that risk in your business communications?
Believe me, I’ve had many emails from senders as well stating they didn’t mean what they typed in red to be take as strongly as the other side interpreted. “How do we make it right?” Have a slice of humble pie and apologize!
Turning selected text into red is the easy way out and is a dicey approach. Use your wonderful vocabulary to communicate what you mean, your anger, your passion and your emphasis.
For more, read my previous article on this topic: Seeing Red in Business E-mails.