No doubt about it if you bold text in email you are being bold!
Cause and Effect
Why bold? Making the extra effort to bold certain text is a specific action taken to produce a specific result. To make a point.
Don’t underestimate how bolding certain words or sentences can make an otherwise benign statement one with major emphasis. To take the extra steps to bold only certain terms or phrases certainly makes the point of making a point.
Add Some Red!
Then, if you format that bold word or sentence into red text — Yikes! You’ll have the recipient seeing red — literally!
If you make this effort, be sure that is the tone you want to relay. To claim after the fact that you “didn’t mean it that way” is just darned silly. Of course you meant it — you did it!
To argue otherwise simply implies you are not willing to stand behind your comments and emphasis. Otherwise why would you have taken the extra time and effort to bold and red those specific words?
To bold text is to emotionally charge your emails. These actions make sure the other side is clear about how strongly you feel at that point in time. You also risk that the other side will over emphasize your emphasis! You’ve just lost control of your messaging.
If you find you are tempted to bold several portions of an email or turn text red, why not wait until the next morning to see if you still feel as strongly? Why make a point that you may regret?
Ditch All Formatting
Instead of relying on formatting for emphasis, build your vocabulary to use adjectives and verbs that relay the specific emphasis you desire. You’ll not only avoid misunderstandings but you will provide the impression that you are a professional that has the ability and skills to communicate with clarity.