Being visible online, means you probably get more email and inquiries from the masses. In particular, folks trying to sell you something. In my case, marketers wanting to place advertisements and links on my sites flow in daily.
Why my sites? Because I get found and I get a ton of traffic. Those are the sites that you want your ads on — the sites that actually get seen! Which means your ads have a better chance of being viewed and clicked. (I increasingly wonder how many of us now actually phase out ads and ignore them! I know I do!)
Here is an example of one of the requests I received recently through NetManners.com:
i was interested in placing a text ad on your site for the site that i am working on. i would like to put it on page for business email and exchange hosting. my budget is pretty limited right now so i could offer you about $25. let me know if your interested when you get this. thanks!
In my opinion, the purpose of the above request is to facilitate a one-way backlink from my site for SEO reasons. Regardless of the reason for the request — the request did not impress.
Not a single sentence is capitalized and the grammar leaves a bit to be desired. This person is working on a site for business email and hosting but cannot even communicate like a professional? Nor did they make the effort to read the About page to see I had this site — which is much more targeted for business. They just wanted the link…
Needless to say requests of this nature cannot be taken seriously. And to actually make me an offer of what you can afford? Is the $25 for perpetuity, a month, a week… until you gain the rankings you desire?
Even if I did accept “advertising” of this type, which I don’t, there would be no way I would have the confidence in a site that approaches me in that manner. When you link or accept advertising for other sites, you are in essence giving a recommendation.
When you are contacting other site owners on business related topics — it behooves you to use to use Business E-mail Basics by using the shift key and having a well thought out and professional offering!