If you are like anyone online this week you’ve been inundated with a constant barrage of emails asking you to reconfirm your subscription intent and/or to review privacy policies.
Privacy is the Topic of the Day
This is all thanks to the EU’s Global Data Protection Regulations that goes into effect May 25, 2018. (The GDPR server has been crashing all day — probably due to last minute implementors!)
If you are a website owner and do not do business in the EU, you still should become familiar with the regulation and consult with a legal-beagle familiar with the topic for their recommendations.
As a business owner, you want to be sure you are transparent about your data collection policies and procedures. Regardless of GDPR that’s just good business! This includes your email newsletters and communications.
Now that almost every website — or so it seems — have been displaying and updating their policies, it’s just wise for you to do the same. You don’t want customers wondering why everyone but you is up front about this topic while you remain silent do you?
Here are a few of resources I’ve reviewed in preparing to assist my clients on the GCPR:
- 6 Myths about the GDPR and Email Marketing Debunked
- What Is GDPR & How Does It Affect Me?
- Wikipedia: General Data Protection Regulation
So, how does this affect American businesses?
Recognizing that data can travel well beyond the borders of the EU, GDPR provides protection to EU citizens no matter where their data travels. This means that any company, anywhere, that has a database that includes EU citizens is bound by its rules. Businesses of all sizes are affected — from micro to multinational. No one is exempt.
In order to comply, American companies can either block EU users altogether (an impossible choice for a multinational brand) or have processes in place to ensure compliance.
MarTech Today’s Guide to GDPR — The General Data Protection Regulation
If you are in the United States and do not do business in the EU, look at the GDPR hoopla as an opportunity for you to be up front and transparent about your policies. It is nothing but positive for your brand to state clearly and visibly that you take great care and concern with your customer’s data.