I was in a coaching session with a client recently where I was instructing them on the nuances of Business E-mail Etiquette in their day-to-day communications. You know, all the things I talk about here and in my books.
They were very receptive and open to understanding the issues we were discussing. At one point stating “I never thought of it that way…” That is a common response that I hear quite often. This response reflects the fact that most folks haven’t had the opportunity to be trained or exposed to business e-mail best practices.
If everyone else jumped off a bridge…
Their next comment hit the bulls-eye in describing why I see otherwise intelligent educated folks type like they did not make it out of the sixth grade…
…I know it isn’t right, but everyone else does it.
There you have it! Everyone! I then asked, “Are you a leader or a lemming?”
Successful business owners lead — they don’t follow. They do not use what the majority are doing as an excuse to avoid proper actions or behavior.
I’m thinking that we already have too many lemmings. Is that why everyone thinks it’s okay to not take the extra time to be courteous? Or not paying attention to details. How about typing in broken sentences with typos and grammatical errors?
Because “everyone” is not doing so?
Life, as with business, should be all about deciding what you feel is important to you. Not what everyone else is doing to determine what efforts you should make or not. Certainly if you desire a successful business you just can’t settle for doing the very least you can get away with.
If you know it’s not right — or beneficial to your brand, business, image — then do what you know is right. Think for yourself and use the information available to lead not blindly follow.
Lemmings not allowed!
When it comes to business and technology one cannot be a lemming. Doing so is most certainly a recipe for disaster. Thinking all you need to do is make the minimal efforts that so many others are only willing to make should not be an acceptable train of thought.
Not if you want to rock it!
Forget about what everyone else is doing or not doing as your guide. Look smart; be smart! Make a commitment to learn how technology works, why it works the way it does and then use it properly so you own your actions and can be proud of every keystroke.
So, are you a lemming or a leader?