I was in a business coaching session with a client recently where I was instructing him on the nuances of Business E-mail Etiquette in his day-to-day communications. You know, all the things I talk about here and in my books.
He was very receptive and open to understanding the issues we were discussing. At one point stating “I never thought of it that way…” That is a common response that I hear quite often.
This response reflects the fact that most folks haven’t had the opportunity to be trained or exposed to business e-mail best practices. At least not from the point of view of how a lack of technology savvy could negatively impact them.
If everyone else jumped off a bridge…
The next comment hit the bulls-eye in describing why I see otherwise intelligent educated folks type like they did not make it out of the sixth grade…
…I guess I know it isn’t right, but everyone else does it.
There you have it! Everyone? Have you had that thought?
I then asked, “Are you a lemming or a leader?”
Leaders Do Not Follow
Successful business owners lead — they don’t follow. They do not use what the majority are doing as an excuse to avoid proper actions or behavior.
I’m thinking that we already have too many lemmings. Is that why everyone thinks it’s okay to not take the extra time to be courteous? Or to not pay attention to details? How about typing in broken sentences, all small case, with typos and grammatical errors?
The “Younger Set” is Informal?
“My son who is in college doesn’t do all these things…” Following what the younger set is willing to do — or not — is your guide? Since when do business owners follow those who are less experienced in running successful businesses? They don’t.
Life, as with business, should be all about deciding what you feel is important to you. Not what everyone else is doing to determine what efforts you should make or not. Certainly if you desire a successful business you just can’t settle for doing the very least you can get away with.
If you know it’s not right — or beneficial to your brand, business, image — then do what you know is right. Think for yourself and use the information available to lead not blindly follow.
Lemmings not allowed!
When it comes to business and technology one cannot be a lemming. Doing so is most certainly a recipe for disaster. Thinking all you need to do is make the minimal efforts that so many others are only willing to make should not be an acceptable train of thought.
Not if you want to rock it!
Forget about what everyone else is doing or not doing as your guide. Look smart; be smart! Make a commitment to learn how technology works, why it works the way it does and then use it properly so you own your actions and can be proud of every keystroke.
So, are you a lemming or a leader?