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The Truth About “i” in Business Emails

Business emails and small case typing.

To be viewed as a proper business professional, you must reflect that you want to be taken seriously. When forming new business relationships of any kind or level, every little detail between contacts will be viewed through the lens of trust and credibility.

When you type “i” where it should be “I,” you appear uneducated and lazy. The same goes for “u” vs. “you” or “ur”. You know what I mean — you’ve seen this with other people you communicate with. But that doesn’t mean it is okay—in business.

Perception is the Only Reality

I receive inquiries in which the person on the other side of the screen didn’t feel it was worth the effort to press the caps key to capitalize “i.” Like most businesspeople, I am involved in many email conversations daily and need to determine whom I can offer my limited time to. It’s called time management.

When I receive an inquiry without proper capitalization or sentence structure (I’ve talked about this before here), I hesitate. I think twice.

What would make someone hesitate?

  • If they do not care how they are perceived in email, do they have what it takes to understand the importance of perception when it comes to their website? Or will they take shortcuts there, too?
  • If they do not think it is essential to communicate professionally when making an inquiry to another professional, what are the chances we can form a professional partnership?
  • If they think that little things like this do not matter, what else do they underestimate and assume does not matter?
  • What will it be like to coach and work with someone on the complexities of online business and marketing when they aren’t willing to use their grade school education in an email?

You get the idea… When you email professionals, you also want to email as though you are one.

Use the Shift Key

Don’t cut corners or try to “save time” by not hitting the shift key. (What minuscule amount of time is saved?) I have never even considered not using the shift key when appropriate, most likely because I learned to type in high school. It was actually a couple of classes.

Besides proper sentence structure, punctuation, and grammar, capitalizing “I” shouldn’t be underestimated. Perception is the only reality online, and how you type will reflect on you — good, bad, or indifferent.

  • Education is what remains after one has forgotten what one has learned in school.
    Albert Einstein
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